Public Relations Executive

Remote to Start
Preferably based in Los Angeles, CA or New York, NY
Mid-Senior Level

 

NORA the agency is seeking a part-time PR executive to handle luxury and streetwear fashion accounts, and agency news. Applicants are expected to have the capacity to interact closely with clients and top-tier media, stylists, and influencers. This role starts remote.

The ideal candidate has 3-4 years experience in a public relations capacity, either in-house or an agency. He/She would have an intimate knowledge of luxury fashion and streetwear, creative partnerships, media, placements, and a network of excellent editorial contacts. This is not an entry-level position.

The ideal candidate thinks outside of the box and is interested in pitching all types of media/awareness initiatives – from digital coverage to podcast interviews to IG takeovers. Candidates should be excited by ideating and want to depart from only focusing on print & digital, albeit important.   

If this sounds like you, apply with your resume (cover letter optional) at hello@nora.agency

JOB RESPONSIBILITIES: 

  • Lead proactive outreach to target editors to secure media coverage 

  • Produce and publish effective press materials including pitches, press releases, media alerts, and bios 

  • Work with team and clients with creating effective press and marketing strategies and initiatives to hit brand goals and drive awareness 

  • Set deskside appointments.

  • Research and propose new talent, including but not limited to celebrities, bloggers, social media celebrities, for clients

  • Monitor press coverage and report directly to client; oversee completion of monthly status reports and ensure delivery to client

  • Research and propose press opportunities for the agency and its officers

JOB QUALIFICATIONS:

  • (Required) Thorough knowledge and understanding of principles in PR, marketing, and digital media + how they all work together.

  • (Required) Excellent relationships with media contacts in fashion, culture, and lifestyle press in both the print and online/digital space

  • (Bonus) Strong knowledge of relevant tastemakers and relationships with influencer and talent agencies

  • (Bonus) Strong contacts in the menswear and footwear space.

  • 3+ years experience in a public relations capacity either in-house or at an agency

  • Experience successfully managing PR campaigns from strategy development through execution with track record of proven results;

  • Able to work autonomously.

  • Strategic thinker who can bring fresh and innovative ideas to the team and implement strategies to bring these ideas to life  

  • Strong interpersonal and analytical skills; attention to detail and strong organization skills

  • Adept at multitasking and managing multiple projects simultaneously and effectively

STRUCTURE:

This position is a part-time contractor position requiring 10-13 hours per week to start, growing to 20 hours per week.

ABOUT NORA the agency:

NORA the agency, is a boutique marketing, partnerships, and media relations agency for brands and talent.  Focused on providing a 360 approach to growth and brand awareness, our strategies connect the dots between channels and activities.